Tuesday, 15 March 2011

Shaun of The dead - Industry


A poster that would of been released during the Distribution stage of the film.

Country of Origin - Uk/France/Us
Certificate - 15
Production Companies - Working titles, Studio Canal, Universal Pictures, Big Talk Productions, WT2 Productions and Film Four
Distribution Companies: United International Pictures (UK) & Focus Features (US)
Budget - 4M

Opening weekend: $3,330,781 (us)
Total Gross: $ 13,464,388
(narrow Release)

£1,603,410 (uk)
Total Gross: £6,463,463
(Wide Release)

Worldwide Gross: $130,039,392

Awards - No nominations
(although recognition from Genre based media and commercial magazines)

Representations in Shaun Of The Dead

How are following groups represented in Shaun of the Dead

• Men
• Woman
• Day2day life



The main male characters in Shaun of the dead are, Shaun, who is the protagonist of the film,
Ed, who is Shaun’s best friend, David a friend of Shaun’s girlfriend, Pete, Shaun and Ed’s nasty flat-mate and Philip, Shaun’s stepdad. All these characters follow somewhat stereotypical representations of men, for example, Shaun and Ed follow a ‘geeky’ ‘blokey’ or ‘laddish’ stereotype, listening to old school hip hop on vinyl, regularly visiting their local pub and playing computer games this can often be applied to men in their teens, although Shaun and Ed are in their late twenties, implying part of the narrative that they need to grow up. Shaun also conforms to the ‘heroic’ stereotype as the title of the film hints at, it is mainly him who battles the zombies, baseball bat in hand and wins back the affections of his girlfriend, Liz. David, who when applying Propp’s theory, is the ‘false hero’ of the film, it is implied that He too, is in love with Liz, even though dating another female character, earlier on in the film he plays the stereotype of a good boyfriend, for example visiting the theatre with his girlfriend, however later in the film this is turned on it’s head, his character is shown as coward, for example being torn apart by zombies. Pete, a much smaller character in the film has already ‘grown up’ and in part, turned particularly nasty, putting the name ‘loser’ on Shaun, he has a car and a job, and wears the typical costume of an office worker, in a shirt and tie. Philip’s character is interesting, Him and Shaun’s relationship is dysfunctional, Shaun has never accepted him as a father figure, however this relieved in the end when Philip makes a death speech, and Shaun finally accepts him as a significant part of his life. Philip is much older than the other characters in the film, this can be seen in his costume and ability to afford a nice car.

The main female characters in the film are Liz, Shaun’s girlfriend and love interest, Barbara, Shaun’s mum and Diane, Liz’s friend – the failed actress. Liz is a typical example of femininity she had longish blonde hair and wear feminine clothing, she longs for a more mature relationship with Shaun, which is typical of a female in her age group. Diane a smaller character in the film is almost a re-representation of Liz, and conforms very much to a ‘best friends’ stereotype. Finally, Shaun’s mum Barbara, is very stereotypically a ‘mumsy’ character, offering to make tea and sandwiches, adopting nicknames for Shaun like ‘pickle’ and hiding that she has been bitten to not worry others.

Day to day life is also a very prominent aspect in the film

Shaun of The dead

forms of Audience positioning

preferred
negotiated
oppositional

hypodermic needle

two step flow

uses and gratifications:
entertainment
information
social network
personal identity

Gender > Situated culture > Cultural experience

Notes:
gender - preferred - blokey
20 -30s white, middle class
sexuality & religion is not relevant
old people wouldn't like it
ethnicity - mostly white - little cultural range


Genre -
appeals to genre fans
- a mix of horror zombie film and romantic comedy - with British elements
a 'ZomRomCom'.

Tuesday, 15 February 2011

Atonement - Industry

Country Origio - France/UK
Certificate - 15
Production companies - Working title/studio Canal
Distribution Company - Focus Features/united international pictures
Budget - 30M
Total Gross - 129,266,061 ($)
Awards - Won Best original Score and was up for & nominations in the Oscars
14 nominations for Baftas, won two, Best Film and Best Production Design.

owned by Vivendi universal Conglomerate.

Atonement - Audience

The audience is mainly active/ passive, they work to create an already diplayed meaning.

Audience responses:
Gender
Culture
Situation

Stuart Hall's theory ('73)
oppositional
negotiated
preferred

Cutural Experience:
Ethinicity - white audience - relvant to the context of the film
Sexuality - more in relation to attitudes towards sex opposed to actual sexuality
Age - young stars attract audiences
Religeon - Patriachal Christian Britain

situated culture
-When audience is 'forced' to watch, outcome is usaully good, however a large audience is put off by tradtional elemnets in the film.

Uses & gratifications

Atonement - Narrative

Narrative is a series of elements which are organised in a way to make sense of a story.

Atonement has non-linear elements to the narrative - for example The use of flashbacks.

Todorov's theory works well with Atonement's narrative
- Equilibrium - the beginning of the film
- Disruption - The rape and persecution
- Recognition - Bryony realises what she has done and begins to feel guilt
- Repair -she writes a book so Robbie and Cecelia's characters can be together forever
- New Equilibrium - Bryony no longer feels guilt and can die peacefully

Propp's theory isn't applicable to Atonement, many of the characters hold different roles and its difficult to apply as Atonement is a story inside a story.