forms of Audience positioning
preferred
negotiated
oppositional
hypodermic needle
two step flow
uses and gratifications:
entertainment
information
social network
personal identity
Gender > Situated culture > Cultural experience
Notes:
gender - preferred - blokey
20 -30s white, middle class
sexuality & religion is not relevant
old people wouldn't like it
ethnicity - mostly white - little cultural range
Genre -
appeals to genre fans
- a mix of horror zombie film and romantic comedy - with British elements
a 'ZomRomCom'.
No comments:
Post a Comment