The audience is mainly active/ passive, they work to create an already diplayed meaning.
Audience responses:
Gender
Culture
Situation
Stuart Hall's theory ('73)
oppositional
negotiated
preferred
Cutural Experience:
Ethinicity - white audience - relvant to the context of the film
Sexuality - more in relation to attitudes towards sex opposed to actual sexuality
Age - young stars attract audiences
Religeon - Patriachal Christian Britain
situated culture
-When audience is 'forced' to watch, outcome is usaully good, however a large audience is put off by tradtional elemnets in the film.
Uses & gratifications
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