Country Origio - France/UK
Certificate - 15
Production companies - Working title/studio Canal
Distribution Company - Focus Features/united international pictures
Budget - 30M
Total Gross - 129,266,061 ($)
Awards - Won Best original Score and was up for & nominations in the Oscars
14 nominations for Baftas, won two, Best Film and Best Production Design.
owned by Vivendi universal Conglomerate.
Tuesday, 15 February 2011
Atonement - Audience
The audience is mainly active/ passive, they work to create an already diplayed meaning.
Audience responses:
Gender
Culture
Situation
Stuart Hall's theory ('73)
oppositional
negotiated
preferred
Cutural Experience:
Ethinicity - white audience - relvant to the context of the film
Sexuality - more in relation to attitudes towards sex opposed to actual sexuality
Age - young stars attract audiences
Religeon - Patriachal Christian Britain
situated culture
-When audience is 'forced' to watch, outcome is usaully good, however a large audience is put off by tradtional elemnets in the film.
Uses & gratifications
Audience responses:
Gender
Culture
Situation
Stuart Hall's theory ('73)
oppositional
negotiated
preferred
Cutural Experience:
Ethinicity - white audience - relvant to the context of the film
Sexuality - more in relation to attitudes towards sex opposed to actual sexuality
Age - young stars attract audiences
Religeon - Patriachal Christian Britain
situated culture
-When audience is 'forced' to watch, outcome is usaully good, however a large audience is put off by tradtional elemnets in the film.
Uses & gratifications
Atonement - Narrative
Narrative is a series of elements which are organised in a way to make sense of a story.
Atonement has non-linear elements to the narrative - for example The use of flashbacks.
Todorov's theory works well with Atonement's narrative
- Equilibrium - the beginning of the film
- Disruption - The rape and persecution
- Recognition - Bryony realises what she has done and begins to feel guilt
- Repair -she writes a book so Robbie and Cecelia's characters can be together forever
- New Equilibrium - Bryony no longer feels guilt and can die peacefully
Propp's theory isn't applicable to Atonement, many of the characters hold different roles and its difficult to apply as Atonement is a story inside a story.
Atonement has non-linear elements to the narrative - for example The use of flashbacks.
Todorov's theory works well with Atonement's narrative
- Equilibrium - the beginning of the film
- Disruption - The rape and persecution
- Recognition - Bryony realises what she has done and begins to feel guilt
- Repair -she writes a book so Robbie and Cecelia's characters can be together forever
- New Equilibrium - Bryony no longer feels guilt and can die peacefully
Propp's theory isn't applicable to Atonement, many of the characters hold different roles and its difficult to apply as Atonement is a story inside a story.
Atonement - Genre
Genre - Is a system of classification where by texts are categorised by the attributes they share.
Atonement is mostly classified as a 'period drama'.
It has also been called a Romance.
Genre Conventions:
-Narratvie events
Diivorce ( the cousin's parents) this is unconventional to a period drama, Tension between lovers, this is conventional, party preporations and teen rivalry.
-Audio / technical codes
Typewriter, classical music, soundFX under water - or the bee is louder than usual
slow moving and establishing shots.
-Characterisation
Formal conversation, class differences, money, unconventionally, Cecealia - a woman is a dominant character
-Setting
big country house, beautiful garden, wooden interior
-Iconography
The font used for typewriting, Cecealia's haircut (same throughout all stages of film) cigarettes - v 1930s, the vase and Doll's house - being the same as the big house.
-Themes
Social class, binary opposition, love, war and social mobility.
-Mise-En-Scene
Clothing & costume, natural lighting - almost over exposed, stereotpyes within class, carefully constructed frames.
Atonement is mostly classified as a 'period drama'.
It has also been called a Romance.
Genre Conventions:
-Narratvie events
Diivorce ( the cousin's parents) this is unconventional to a period drama, Tension between lovers, this is conventional, party preporations and teen rivalry.
-Audio / technical codes
Typewriter, classical music, soundFX under water - or the bee is louder than usual
slow moving and establishing shots.
-Characterisation
Formal conversation, class differences, money, unconventionally, Cecealia - a woman is a dominant character
-Setting
big country house, beautiful garden, wooden interior
-Iconography
The font used for typewriting, Cecealia's haircut (same throughout all stages of film) cigarettes - v 1930s, the vase and Doll's house - being the same as the big house.
-Themes
Social class, binary opposition, love, war and social mobility.
-Mise-En-Scene
Clothing & costume, natural lighting - almost over exposed, stereotpyes within class, carefully constructed frames.
Thursday, 10 February 2011
Audience Classifications
Last week we realised the content of The Big Issue is (by estimate) 60% advertising.
This Week we looked at forms of Audience Classifications.
The NRS audience classification:
A - Upper Middle class
B - Middle Class
C1 - Lower Middle Class
C2 - Skilled Working Class
D - Working Class
E - Under Class
The Family Nest:
Singles
Newly Weds
Full nest 1 (youngest child under 6)
Full nest 2 (youngest child over 6)
Full nest 3 (Older Married couple with dependant children)
Empty nest 1 (Older Married couple still working)
Empty nest 2 (Older married couple, retired)
Working Survivor
retired survivor
Some say these classifications are out-dated.
Psychographics:
This was developed during the digital convergence where more individual factors could be focused on, including:
Personality
Values
Attitudes
Interests
Lifestyle
This is more specific toward the audience and has become prevalent since 'mass media' (newspapers/tv/radio) has began to be replaced by the Internet. an example of psychographics could be Facebook using specific information you have posted and a relevant advertisement appearing in your sidebar.
Applying this to magazines we have studied.
The Big Issue - tendency to be aimed at a younger, but educated audience.
Typically people in the 'c' categorise and singles/full nest 3
Radio Times - More likely to apply to Full nest+ and ABC1.
Magazines are more likely to classify using the older methods as they do not have an interactive relationship with the audience, like the internet does.
This Week we looked at forms of Audience Classifications.
The NRS audience classification:
A - Upper Middle class
B - Middle Class
C1 - Lower Middle Class
C2 - Skilled Working Class
D - Working Class
E - Under Class
The Family Nest:
Singles
Newly Weds
Full nest 1 (youngest child under 6)
Full nest 2 (youngest child over 6)
Full nest 3 (Older Married couple with dependant children)
Empty nest 1 (Older Married couple still working)
Empty nest 2 (Older married couple, retired)
Working Survivor
retired survivor
Some say these classifications are out-dated.
Psychographics:
This was developed during the digital convergence where more individual factors could be focused on, including:
Personality
Values
Attitudes
Interests
Lifestyle
This is more specific toward the audience and has become prevalent since 'mass media' (newspapers/tv/radio) has began to be replaced by the Internet. an example of psychographics could be Facebook using specific information you have posted and a relevant advertisement appearing in your sidebar.
Applying this to magazines we have studied.
The Big Issue - tendency to be aimed at a younger, but educated audience.
Typically people in the 'c' categorise and singles/full nest 3
Radio Times - More likely to apply to Full nest+ and ABC1.
Magazines are more likely to classify using the older methods as they do not have an interactive relationship with the audience, like the internet does.
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