- Everything is very plain and simple, for example the title font is a plain, yet bold white font at the top left of the page. there is also a variation in font, this makes it look interesting.
- The slogan, 'A hand up, not a hand out' establishes the magazine's ideology it is also catchy and easy to remember.
- There is a corner strap used, it is a bold red and makes use of superlatives 'the secret to positivity'.
- A social Enterprises logo shows the magazine's associations.
- The colour scheme (green/red/white) Is attractive, but holds no significance, this shows the magazine doesn't follow typical codes and conventions.
- It uses very straight forward language, it quickly establishes the point.
- The image is a vendor taken from a below angle, this shows authority in the vendor, making him look proud and challenging the 'homeless' stereotype. This also helps the reader gain respect for him.
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